Jenny had the pleasure of meeting Luka at the Evolve business coaching summit in Edmonton last month and is thrilled to be joined by him to hear about how he went from playing professional sports to becoming a fitness coach for the past two decades, and how he leads and inspires so many people to achieve REAL results.
Jenny had the pleasure of meeting Luka at the Evolve business coaching summit in Edmonton last month and is thrilled to be joined by him to hear about how he went from playing professional sports to becoming a fitness coach for the past two decades, and how he leads and inspires so many people to achieve REAL results.
Luka has become a self-taught expert and enthusiast for change psychology. He dives into the self-determination theory which breaks down the importance of choice, competence and community; and why coaches need to understand the complexity of behaviour change to truly train right and transform. He shares personal stories of how his life led him to really explore the why behind his choices and launch a self-led journey to become a master of motivation and self-comprehension, and in this truly insightful and educational conversation he describes how he applies all of this crucial understanding to his coaching practices
Luka is the founder and co-owner of the Vigor Ground gym in Ljubljana, Slovenia and owner of the Vigor Ground Fitness and Performance in Seattle, WA, both gyms recognized as leaders in coaching in each respective country. Luka is also the creator of Vigor Ground Fitness and Business Summit, one of the industry's most respected educational events for coaches and gym owners.Luka and Vigor Ground Fitness and Performance have been featured in Men's Health, Muscle and Fitness, Stack Magazine, Onnit Magazine, Entrepreneur Magazine, HBO Real Sports, Precision Nutrition, as well as CBS, FOX, USA Today, ABC and KING5 New Day NW as Seattle’s top fitness expert.
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